In case you didn’t hear, the race at Iowa Speedway Saturday night got more eyeballs than any NBCSN IndyCar broadcast since early 2012: 444,000, according to the Sports Business Journal. If YOU didn’t see it, you missed a very entertaining race that saw Ryan Hunter-Reay and Josef Newgarden blast out of nowhere in the last 10 laps to beat a very strong Tony Kanaan to the line.
@stevewittich, who tracks IndyCar facts and figures at The Setup Sheet, notes that IndyCar viewership is up 38% this season so far over the last couple of years. The racing product is exceptional, and with a double-header in Toronto coming up this weekend, that trend should continue. The DW12 chassis is strong and capable of withstanding quite a bit of wheel-to-wheel contact, and Toronto’s streets are tight and rough. Highly recommend tuning in.